Previously, we reviewed Alexandra Watkins’ fabulous little book, Hello My Name is Awesome: How to Create Brand Names That Stick. One of the things that stick in my mind from reading her book are the examples she offers about how the right brand name can flavour your entire business. Or as Alexandra puts it: “Find a theme that can be stretched like Carnival Taffy.”
And, this is precisely the point of Ideas Marketing – to have a big idea that you can build an entire world (business) around.
Today I want to share a couple of Watkins’ examples and one of my own to inspire you to create your own brand world to entice customers from near and far.
Alexandra Watkins runs EatMyWords.com – a brand-naming agency. Here are some elements of her brand theme:
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Watkins also shares the example of public relations expert Lynette Hoy who renamed her business Firetalker PR. And, added these themes to her brand:
Whilst not quite having the fun factor of the previous two examples, here’s how I’m presenting my ideas obsession as a suite of services:
How can you apply a similar theme to your business to give it a personality boost? Here are some questions to consider:
Comment: Can you think of any other examples that create a flavourable brand?
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