Book Review : Grow by Jim Stengel

The Book

Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies; Virgin Books, Random House, 2011

Précis

Consistent business growth and working to improve people’s lives go hand in hand.

Features

Lots of long and strong case studies.
A simple five part framework for action.
Based on substantial research.

Benefits

Boost your energy by getting in touch with why you’re really in business.
Achieve better results by aligning action to your brand ideal
Boost your brand recognition and market value by focussing on THE key elements.

Who’s It’s For

For BIG and little businesses serious about sustainable growth AND making the world a better place. Jim would argue you can’t have one without the other!

Jim Stengel

In his role as Global Marketing Director of P&G Fast Company suggested he was arguably the most powerful person in marketing. Not surprising given he was managing an $8 billion advertising budget and 7000 people.
A number of impressive marketing awards.
Board of Director of AOL, Motorola Mobility, Ensequence. Advisor to others.
Professor of Marketing at UCLA Anderson School of Management.
Founder, Jim Stengel Company, a think tank and consulting firm.
His Company Ideal : “Inspire business leaders globally to achieve higher performance by rethinking their ideal and all behaviours emanating from that ideal.”
Jim at TED2012 – blog post only (photo source)
Website : JimStengel.com
Twitter @JimStengel
Facebook Page
Wikipedia

Book Rapper Thinks…

If only I had this book 12 months ago when I started IdeasMarketing.com.au and 1000Manifestos.com It provides the business numbers for why idealism drives business! I’ve used this RAP to sharpen Book Rapper’s edge. And, I suggest you do the same.

[easyazon-link asin=”0307720357″ locale=”us”]Buy Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies on Amazon (affiliate)[/easyazon-link]

Geoff McDonald