Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies; Virgin Books, Random House, 2011
For BIG and little businesses serious about sustainable growth AND making the world a better place. Jim would argue you can’t have one without the other!
If only I had this book 12 months ago when I started IdeasMarketing.com.au and 1000Manifestos.com It provides the business numbers for why idealism drives business! I’ve used this RAP to sharpen Book Rapper’s edge. And, I suggest you do the same.
[easyazon-link asin=”0307720357″ locale=”us”]Buy Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies on Amazon (affiliate)[/easyazon-link]
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