Donate Now

Book Review – Bounce Forward

Sam Cawthorn - Bounce ForwardThe Book

Sam Cawthorn
Bounce Forward: How to Transform Crisis into Success
John Wiley & Sons, Australia, 2013.

Author’s Website

SamCawthorn.com

The Big Idea

Bouncing back to where you were before your crisis is a flawed strategy. Sam, should know, having lost his arm in a car accident there was no going back to life before. Instead, any crisis – by choice or not, is an opportunity to re-invent and create new opportunities.

Speed RAP

The four principles of Bounce Forward are:

  1. Crisis creates opportunity
  2. Proximity is power
  3. Leverage the positive to fuel success
  4. Bounce forward not back.

And, this book includes a simple, research backed 12 day crisis turnaround challenge.

Who is it For?

Anyone facing a crisis or wanting to take your results to a new level. Use it yourself, share it with your team and apply it throughout your organisation.

Book Rapper Says…

This book is a rare blend of inspiration, solid research and here’s how you do it. Do yourself a favour and buy it, read it and live it.

Listen to our interview with Sam on the Ideas Architect Podcast

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025