Book Rapper Summary: Your Referral Trumpet

The Book

John Jantsch, The Referral Engine

The Big Idea

Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business systems that deliver remarkable results.

Speed RAP

A flood of referrals will only arrive if you build a referral culture and the business systems to match. You’ll need to differentiate yourself, identify your ideal customer, design referral touchpoints, educate with content and attract both customers and partners.

Your Challenge

Invite, teach and encourage others to blow your trumpet! How many new referrals can you generate in the next 90 days? Start by counting them. Then build systems to attract more and better qualified leads.

Buy The Referral Engine on Amazon (Affiliate Link)

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Unlock Success: 6 Types Business Manifestos You Must Know

Are you struggling with direction and clarity in your business? Without this, it’s easy to…

1 week ago

Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of…

2 weeks ago

Best Life! How To Master The Art Of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can…

1 month ago

Best You – How to Stick to Your Values – 28-Day Challenge

Can you stick to your values for 28 days? I took on a core values…

2 months ago

Your Personal Core Values – From Good to Great

Knowing your Personal Core Values is good. But how do you turn your Core Values…

3 months ago

Top Ten Universal Human Values that Will CHANGE Your Life!

I need to change my core values because they don’t reflect the Universal Human Values.…

4 months ago