John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010.
A hands-on guide to have your customers generate new business leads on your behalf.
• Examples galore : pluck the ones that work best for your situation.
• Practical : apply this in the next hour…
• Low or no cost solutions.
• Systematic : apply it to build a better business.
• Comprehensive and open-ended : deepen the value you gain from this book over time.
• Simple and effective : Content Marketing strategies by someone who does it very well.
Anyone want more business leads? Aimed at small business, suitable for all business.
John Jantsch is a small business marketing expert.
• His central belief is that marketing is best approached as a system.
• Author of the best selling book and coaching network Duct Tape Marketing.
• Writes a popular blog, presents ‘must listen’ podcasts and is a sought after conference speaker and webinar presenter.
• John also has a strong social media influence.
• Book Website
• Author’s Website
• John Jantsch on Twitter
Grab John Jantsch’s Discussion Guide for a useful summary and comprehensive set of actions for you to take advantage of.
This book is a big dipper. Have it on your shelf so you can dip into it on a regular basis. Value guaranteeed!
Buy The Referral Engine on Amazon
Most experts struggle to monetize their expertise — not because they lack skill, but because…
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…
What began as one man’s personal manifesto went on to sell 25 million copies and…
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…
If you want to move from corporate insider to industry icon, then you need to…