Book Rapper Review: The Referral Engine

The Book

John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010.

Précis

A hands-on guide to have your customers generate new business leads on your behalf.

Features

• Examples galore : pluck the ones that work best for your situation.
• Practical : apply this in the next hour…
• Low or no cost solutions.

Benefits

• Systematic : apply it to build a better business.
• Comprehensive and open-ended : deepen the value you gain from this book over time.
• Simple and effective : Content Marketing strategies by someone who does it very well.

Who’s It’s For

Anyone want more business leads? Aimed at small business, suitable for all business.

About the Author: John Jantsch

John Jantsch is a small business marketing expert.

• His central belief is that marketing is best approached as a system.
• Author of the best selling book and coaching network Duct Tape Marketing.
• Writes a popular blog, presents ‘must listen’ podcasts and is a sought after conference speaker and webinar presenter.
• John also has a strong social media influence.
Book Website
Author’s Website
John Jantsch on Twitter

Action

Grab John Jantsch’s Discussion Guide for a useful summary and comprehensive set of actions for you to take advantage of.

Book Rapper Thinks…

This book is a big dipper. Have it on your shelf so you can dip into it on a regular basis. Value guaranteeed!

Buy The Referral Engine on Amazon (Affiliate Link)

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

5 days ago

The Productivity Lie That’s Making You Miserable: 4000 Weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…

1 week ago

Four Thousand Weeks and the Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us…

2 weeks ago

Four Thousand Weeks and the Power of Saying No

Productivity advice usually tells you what to add: more systems, more habits, more tools. But…

3 weeks ago

Four Thousand Weeks: Time and How to Use It

What if I told you that mastering time is a myth? That all the apps,…

4 weeks ago

Why Time Management is a Lie Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…

1 month ago