Blog - Page 38

Peter Cook - The New Rules of Management

I’m currently reading Peter Cook’s book The New Rules of Management. It’s about implementation and how to get things done. Peter suggests that implementing projects

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Reading Books - My Passion!

Seth Godin If you follow my blog you probably know that I follow Seth Godin’s blog. And we’ve talked about Seth here, here and here.

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Find the Best Books

Recently, I announced to my email friends that I was making a shift from working with business experts to working with medium sized companies to

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Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have developed a number of short

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Change Points

As a business consultant, I’m well aware the reason that my job is to create change for my clients. If I don’t create change or

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Marketing Trend #14 - No Gatekeepers

This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer Getting

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Keith Keller - Crack the Twitter Code

Do you get Twitter? And, I don’t mean do you know what it does. Instead, I mean do you get Twitter such that you can

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Marketing Trend #13 - Consumers getting louder!

This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Consumers.

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Marketing Trend #12 - Consumers talking to other consumers

This is marketing trend #12 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to

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Marketing Trend #11 - Consumers to Producers

This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Blink Attention

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