Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.
Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think
What is a manifesto, and how can you use this in your daily life to inspire you? When we think about manifestos, we think about
I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business
If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium
Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas