One of the most common worries I hear from experienced professionals is this: My experience is too broad. I’ve done too many things. I should
One of the most common worries I hear from experienced professionals is this: My experience is too broad. I’ve done too many things. I should
Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all
If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not
Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think
What is a manifesto, and how can you use this in your daily life to inspire you? When we think about manifestos, we think about
I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business
If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium