In this episode of the Ideas Architect Podcast, we talk with Helen Macdonald, the Corporate Optimist about her plan to…
One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader…
Recently, I’ve had a few people comment on my blog writing. And, mostly it’s been favourable. Generally, the comments suggest…
What are the key things that separate the best from the rest? If you said ‘practice’ then you’re half-right. In…
The Obama Poster When Shepard Fairey created the Obama Hope poster he set out to make some money and support…
One of the core elements of a manifesto is the power of the declaration. When I share this with people…
How do you attract a loyal customer base who are more than happy to sing your praises to anyone who…
Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea…
The Book Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014.…
Over the past couple of weeks, the words have just been flowing. I feel like I’ve written some of my…