An Easy Way to Re-invent Your Business
What Business Are You In? A friend and colleagues runs a gym. And, at the moment, his landlord is making things a little difficult for him. My friend is looking around for alternative sites and even considering buying rather than leasing a new premise. From the outside and through the lens of ideas marketing I […]
When You Are Your Business, Part 2
Previously we shared three rules for business that are different for when you are your business. Today, we offer four more rules for you to consider if you are a solopreneur, individual business expert or personal consultant. Your business lives in your head Are you finding it hard to switch off? Always checking your email? […]
When You Are Your Business
The Solo Business Gap Have you fallen into the gap? I read a lot of books… the usual range of business stuff on marketing, branding, strategy and a whole lot more. Also, I work with individual business experts and I run my own business as a solo operator. When I link these two activities I […]
Extended Business Cards
Extended Business Cards Previously we wrote about the Pros and Cons of Business Cards. And, we finished with the important question: How can you use your business cards to bring your big idea to life? Today, I want to offer some solutions to this challenge. Three Levels of Business Cards To put this into context […]
Business Cards – Pros and Cons
Why I haven’t bothered with Business Cards Ah Business cards! They are one of the essential promotional tools every professional needs in their bag. Well, not quite. Personally, I haven’t used them for almost two years. There are two main reasons I haven’t bothered with business cards: Most of my work comes from referrals and […]
How to Create Great Slides
I’ve been working with a couple of speakers and trainers recently to help them with the creation of their slides for their upcoming presentations. And, having worked with a number of people in this area I can now see some of the core principles that I consistently use to create great slides. Here are seven […]
Helen Macdonald, Corporate Optimist
In this episode of the Ideas Architect Podcast, we talk with Helen Macdonald, the Corporate Optimist about her plan to create an international community of one million optimists. And, she has just launched the Optimist Foundation. We discuss the challenge of doing what pays the bills and doing what you love. Whilst Optimist is her […]
Brand Metaphor
One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader is to establish your reputation and ideally, create a unique market position. By being unique you: Give yourself a greater chance of standing out in a noisy marketplace. Can charge more for your services because […]
How to Write Better
Recently, I’ve had a few people comment on my blog writing. And, mostly it’s been favourable. Generally, the comments suggest that I write in a comfortable, casual and friendly way. And, the ideal compliment, ‘It’s like you’re talking to me’. This is usually followed up by the question, ‘How can I write better?’ Here’s seven […]
Six Keys to Deliberate Practice
What are the key things that separate the best from the rest? If you said ‘practice’ then you’re half-right. In his brilliant book Talent is Overrated, Geoff Colvin suggests ‘Deliberate Practice’ is the difference between the top performers and the also-rans. It’s not random practice. In fact, it’s the opposite. It’s a life-long pursuit of […]