Geoff McDonald

Sticky Change Example 6: Chunking and Juggling

The sixth instalment in our real world examples of changing behaviour... Derived from: Chip and Dan Heath, Switch : How…

15 years ago

Sticky Change Example 5: Make Safety Interesting

Another instalment in our real world examples of changing behaviour... Derived from: Chip and Dan Heath, Switch : How to…

15 years ago

Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to…

15 years ago

My Top Ten Favourite Books for 2010

These are my top ten favourite books for 2010… And, they're not what you might expect. We rapped only 4…

15 years ago

Sticky Change Example 3: Lose Weight Through Visual Trickery

Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to…

15 years ago

Sticky Change Example 2: Are You An Entrepreneur?

Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here's a series of…

15 years ago

Sticky Change Examples 1: Stairs Versus Escalator

How do you encourage people to take the stairs and gain some exercise when they would rather take the escalator?…

15 years ago

Review: Chris Guillebeau, The Art of Non-Conformity

Book Reviews Chris Guillebeau, The Art of Non-Conformity, Perigee, Penguin, New York, 2010. I've been a fan and regular blog…

15 years ago

27 Social Media Lessons From Barack Obama’s Presidential Campaign

Here’s all the links of the 27+1 lessons and actions you can employ in your online campaign today. Pick one…

15 years ago

28 Close Your Campaign With Grace

Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign reached its target and…

15 years ago