Geoff McDonald

3 Simon Sinek: Start With Why

Our eighth post in a series counting down the 10 most influential books I've read this year - 2011. Simon…

14 years ago

Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here's a case…

14 years ago

Optimism Zone Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here's a case…

14 years ago

4 George Lakoff : Don’t Think of An Elephant

Our seventh post in a series counting down the 10 most influential books I've read this year - 2011. George…

14 years ago

Twit Rapper: Purple You

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business…

14 years ago

Three Keys to Turning Your Postcard into a Keepsake

The most important reason for creating a postcard is for someone to hang to it. I have no interest in…

14 years ago

How to Create Potent Public Products: Postcards

In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay…

14 years ago

5 Atul Gawande : The Checklist Manifesto

Our sixth post in a series counting down the 10 most influential books I've read this year - 2011. Atul…

14 years ago

How to Reach the Holy Grail of Marketing

Profit or Cost? Is your website a marketing expense? Whilst I'm not an accountant or a tax expert, the answer…

14 years ago

6 Scott Belsky : Making Ideas Happen

Our fifth post in a series counting down the 10 most influential books I've read this year - 2011. Scott…

14 years ago