Geoff McDonald

Ideas Lunch: Turn Your Dream into Business

An inspirational story of turning an idea into a book, a business and a world trip. What started out as…

14 years ago

How to Save The World

This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book…

14 years ago

How to Take Giant Leaps in Your Performance

The Book Steve Zaffron & Dave Logan, The Three Laws of Performance: Rewriting the Future of Your Organization and Your…

14 years ago

Twit Rapper: Smart Growth

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business…

14 years ago

How to Engage Your Customers in Your Marketing Conversations

The Book Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership…

14 years ago

How to Get Paid to Promote Yourself

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you…

14 years ago

The Future of Your Brain

This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book…

14 years ago

The Neuroscience of Innovation

The Book Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently Speed RAP What makes true innovators so creative,…

14 years ago

The Great Business Gestalt

How Web2.0 Has Merged Your Business, Your Customers And Your Competitors. The Book Amy Shuen; Web 2.0: A Strategy Guide…

14 years ago

The Real War on Talent

This article is the Context piece from the Book Rapper issue: Anti-Self-Help. It provides a context for the book summary…

14 years ago