Geoff McDonald

The Science of Persuasion

A stunning video book summary of Robert Cialdini's classic text, Influence in under 12 minutes. [easyazon-link asin="006124189X" locale="us"]Buy Influence: The…

13 years ago

Automatic Success Slideshow

Automatic Success: How to Create Winning Habits Research suggests that around 40% of our decisions are habitual. In other words,…

13 years ago

Mobile Computing

Mobilize Me: Why Mobile Computing is the Key to Your Future Derived from Michael Saylor's book The Mobile Wave. [easyazon-link…

13 years ago

Simple Strategy

How to Profit From Your Unique Business Advantage Derived from Richard Rumelt's book Good Strategy, Bad Strategy. [easyazon-link asin="0307886239" locale="us"]Buy…

13 years ago

Book Review: Infinite Possibilities by Pine and Korn

How to use Digital Technology to Create Unique Customer Experiences Derived from Joseph Pine and Kim Korn's book Infinite Possibility.…

13 years ago

Why is Optimism important? Optimism and Delusion

Here's a video of my friend and colleague Helen Macdonald presenting an interesting take on leadership at TEDxMelbourne: The Balance…

13 years ago

Book Review: Dealing with the Tough Stuff

Darren Hill, Allison Hill and Dr Sean Richardson, Dealing with the Tough Stuff; Jossey-Bass; 2012. Disclaimer: This book was a…

13 years ago

The Fundamental Key to Personal and Business Growth

One of the joys of researching, writing and designing Book Rapper is that I learn as I create. I need to…

13 years ago

Branding and The Truman Show

Whenever I go to networking events, I usually meet someone who knows me via Book Rapper. They greet me as if…

14 years ago

Six Books I Like for October 2012

Which book should we RAP for October 2012? Here's six books to select from. Last month we rapped Richard Rumelt's Good…

14 years ago