The Science of Persuasion

A stunning video book summary of Robert Cialdini’s classic text, Influence in under 12 minutes.

[easyazon-link asin=”006124189X” locale=”us”]Buy Influence: The Psychology of Persuasion on Amazon[/easyazon-link]

 

Mmm… got me thinking about how to do Book Rapper differently... I could draw like this with a little practice. Although I think my skill is more around creating visual models and diagrams. What do you think?

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Why Talking About Your Expertise Isn’t Enough

When you’ve spent years building experience, and you get to the point where working harder…

5 days ago

Experience and the Space Before Reaction with Mark Molony

In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…

2 weeks ago

Why Working Harder Isn’t Working

If you’ve spent years building experience, you may have been in this situation. You're putting…

3 weeks ago

Why Experience Can Stop You Seeing Clearly Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a…

4 weeks ago

Staying With the Work (What Authority Really Requires)

If you've been following this channel for a while, you'll know the work here has…

1 month ago

Why Your Good Work is Hard to Sell

There was a period in my work when I knew I was helping people. Clients were…

2 months ago