Geoff McDonald

How to Attract Willing Followers – Slideshow

This slideshow is derived from the Book Rapper version of James Kouzes and Barry Posner's best selling book: The Leadership Challenge.…

13 years ago

How Content Marketing Works

Previously, we defined 'What is Content Marketing?' Now, let's see how it all works with an example. Google Search Recently,…

13 years ago

What is Content Marketing?

It seems that everyone is talking about content and content marketing. Here's my take on what these terms mean and…

13 years ago

The Ultimate Content Marketing Case Study

Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is…

13 years ago

How to Make $28.7 Million

How would you like to be 17 years old and have just sold your first app to one of the…

13 years ago

The Secret to Apple’s Success – Five Books

Apple has been the world's most admired company over the past few years. They've been rated #1 for finance, customer…

13 years ago

Feeding Your Binge Customers

It was announced today that Australian television broadcaster SBS was to launch a new channel: SBS2. The channel is directly aimed…

13 years ago

Leaderslip Slideshow

The End of Leadership The End of Leadership. Now, that's a big call. If I had said it, nobody would…

13 years ago

On Becoming a Leader – Slideshow

Becoming You : The Key to Becoming a Leader. This slideshow and Book Rapper issue is derived from the 25th…

13 years ago

Anti-Self-Help Slideshow

 Anti-Self-Help : How to Succeed in a about 10,000 hours - with a little help from your friends. This Book…

13 years ago