Geoff McDonald

The Four Levels of Content Marketing

Content Marketing can be a little fuzzy if you don't have a bigger picture about the different levels at which…

13 years ago

Do you have a Business Model Blindspot?

I went to see a movie tonight in Newcastle at Tower Cinema. The movie was Robert Redford's The Company You…

13 years ago

How to Attract Your Ideal Customers

How's business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell…

13 years ago

How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple - Seven Principles for…

13 years ago

Are you Focussing on the Wrong Thing?

A Fitness Trap I've just come back from the gym. I'm a gym-junkie. I go 4-5 times a week. And,…

13 years ago

Book Review: The Impact Equation

The Book Chris Brogan and Julien Smith The Impact Equation: Are you making things happen or just making noise? Portfolio,…

13 years ago

The Key to Brand Success

After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom!…

13 years ago

Three Simple Things to do to Create a Great Brand

Warning: Rant ahead! I'm sitting at the airport writing this. It's not even 9am and already my day has started…

13 years ago

Gary Vaynerchuk on Content Marketing

Here's a short sharp video from Gary Vaynerchuk on Content Marketing... http://youtu.be/aXCelso9daA A couple of key points to reinforce: Marketing…

13 years ago

Your Content Marketing Questions Answered

Do you ever wonder that you're not doing the thing you should be doing? Or that thing you've been working…

13 years ago