Geoff McDonald

What Are Your Customers Buying?

Hot Melbourne It’s been really hot the past few days in Melbourne. And, I don’t mean 30C, I mean stinking…

12 years ago

Sheryl Sandberg: Lean In Book Review

Who is Sheryl Sandberg? Sheryl Sandberg is the Chief Operating Officer of Facebook. Her TED Talk, Why We Have Too…

12 years ago

Mobile Friendly Website: 8 Reasons You Need One

Mobile Friendly If you’re like most people you probably carry your mobile phone everywhere you go. And, even when you’re…

12 years ago

Podcast: My Seven Favourites

My Podcast Listening Habits My number one piece of advice for anyone wanting to create their own podcast is to…

12 years ago

Product Plan: My Retirement Plan

Your Product Plan Previously we wrote about 15 ways to grow your business using products. One item that we could…

12 years ago

Get Paid to Promote Yourself

Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing…

12 years ago

Instant Products: Six Examples

Previously we shared the secret to creating products quickly and easily. Today we want to explore instant products. Whilst not…

12 years ago

Creating Products: The Secret to Quick and Easy

Previously we listed 15 ways to grow your business using products. If only it was that easy. Well, maybe it…

12 years ago

Charles Duhigg: The Power of Habit

Book Review: Charles Duhigg, The Power of Habit Charles Duhigg, The Power of Habit: Why We Do What We Do…

12 years ago

Product Creation: Eight Steps to Create Yours

Product Creation Steps How do you create an information product? As with all success stories there are usually a number…

12 years ago