Geoff McDonald

Shawn Achor, Before Happiness

The Book Shawn Achor, Beyond Happiness: The 5 hidden keys to achieving success, spreading happiness and sustaining positive change, Crown…

11 years ago

Australia – Ideas Marketing Case Study

Given today is officially Australia Day, I thought it would be appropriate to do an Ideas Marketing case study on…

11 years ago

Brand Building Principles

Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in…

11 years ago

The Big Idea Myth

It’s time for me to confess. I’ve been guilt of building a myth. It’s not exactly untrue. And, there’s more…

11 years ago

The Unlimited Ideas Podcast

One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with…

11 years ago

How to Have Unlimited Ideas

If you follow my blog you’ve probably realized I write a lot. At the moment, I’m posting every single day.…

11 years ago

Innovation Lessons From Coffee

Seinfeld built a fabulous career from his observations of the everyday. And, today it’s my turn. Let’s take the important…

11 years ago

Minimum Viable Product

This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from…

11 years ago

Martin Luther King Day

Today is Martin Luther King Day. It’s a national holiday celebrated in the US each year on the third Monday…

11 years ago

Nineteen Songs for a Cause

Normally, when we think of a manifesto we think of a written document like the US Declaration of Independence. And,…

11 years ago