Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014.
Alexandra Watkins is the founder of EatMyWords.com – a brand-naming agency. In writing her book, Alexandra has faced the same dilemma that confronts every thought leader and business expert when they write a book and that is…
Should I give away everything I know?
And, what I mean by everything is effectively, a checklist and process for doing the work she is paid handsomely for.
I think the answer is always: Yes! Give it all away.
I think there are three compelling reasons for this:
This is a great little book. And, I’m pleased it’s little. Rather than pad out a standard 250-page business book with unnecessary filler, this book is a concentrated vitamin pill that can be consumed with ease. In about two hours you can learn what you need to start creating captivating brand names.
[Tweet “THE book for creating your next brandname #awesome by @eatmywords”]
This is THE book for creating your next brand name. It’s filled with clever examples. It’s simple and clear. And, best of all, it will help you create a brand name that people will talk about for all the right reasons.
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