Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014.
Alexandra Watkins is the founder of EatMyWords.com – a brand-naming agency. In writing her book, Alexandra has faced the same dilemma that confronts every thought leader and business expert when they write a book and that is…
Should I give away everything I know?
And, what I mean by everything is effectively, a checklist and process for doing the work she is paid handsomely for.
I think the answer is always: Yes! Give it all away.
I think there are three compelling reasons for this:
This is a great little book. And, I’m pleased it’s little. Rather than pad out a standard 250-page business book with unnecessary filler, this book is a concentrated vitamin pill that can be consumed with ease. In about two hours you can learn what you need to start creating captivating brand names.
[Tweet “THE book for creating your next brandname #awesome by @eatmywords”]
This is THE book for creating your next brand name. It’s filled with clever examples. It’s simple and clear. And, best of all, it will help you create a brand name that people will talk about for all the right reasons.
Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…
You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…
If you’ve ever said, “I just need more time”, you’re not alone. Most of us…
Productivity advice usually tells you what to add: more systems, more habits, more tools. But…
What if I told you that mastering time is a myth? That all the apps,…
If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…