Sell Your Ideas: Six Success Principles for Giving Your Idea a Potent Twist
Welcome to Episode 021 of the Ideas Architect Podcast.
Our Topic: Sell Your Ideas
Geoff McDonald shares a Book Rapper recording from one of his favorite books.
In this episode Geoff takes the ideas from the brothers Chip and Dan Heath’s best selling book Made to Stick: Why Some Ideas Survive and Other Die. He raps the key ideas for you to devour in under 30 minutes.
The book Made to Stick boils down to a fundamental belief: We’re all selling something. And, that something is essentially an idea. So, how do you sell your ideas?
If you want, or expect, someone to want or buy your ideas you need to be willing to put in the effort to make it land and stick in the mind of your audience. Take the time to reverse-engineer every idea and give it a shockingly potent TWIST – The ‘Will It Stick’ Test.
In this Podcast Episode
Why the stickiness of your message is your most powerful career weapon
What’s the ultimate measure of success for your idea?
How to reverse engineer your message to sell your ideas
How to polish your core idea so it shines
How to grab people’s attention and keep them interested
Why authors write thrillers backwards and how you can apply this to your message
The importance of your sensory system to sell your ideas
The two fundamental ways to have your audience believe you
How to make people care enough about your message to take action
How to create stories that give your audience the energy to act
Three types of stories you need to tell to connect with your audience.
If you want to move from corporate insider to industry icon, then you need to know how to leverage your expertise. But here’s the problem:
July 14, 2025
Here’s a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less than $50,000 a year from what they know. Meanwhile, people
July 8, 2025
How do you monetize your expertise and turn decades of experience into a legacy and income? If you’re an established leader — a C-suite veteran,
Our Topic: Sell Your Ideas
Our Topic: Sell Your Ideas
