27 Support User Generated Content

Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign fuelled their supporter base by promoting user generated content.

27 Social Media Lessons From Barack Obama's Presidential CampaignUser generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for  the cover of this issue). Will.i.am also sparked a viral sensation by setting Obama’s Yes We Can speech to music prompting 26 million views on YouTube. Wallpaper and ringtones of Obama quotes were also created and shared by supporters. User generated content provided a constant supply of new material and was more valuable than an ad campaign at no cost.
Action : Inspire user generated videos as a show of supporter power.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But

February 7, 2026
Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

February 1, 2026
Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

January 26, 2026