Donate Now

18 Provide Portable Engagement

Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided the tools for supporters to engage where ever they were.

27 Social Media Lessons From Barack Obama's Presidential CampaignSmartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by 95,000 people in 33 days leading up to the election. It had almost as many features as the website. It provided:

  1. News
  2. RSS feeds of announcements and press releases
  3. Enabled supporters to call friends and connect like Facebook
  4. Allowed views of photos and videos
  5. Gave bite-size summaries of key campaign issues so supporters could use this in their daily discussions
  6. Gave a countdown to the election date
  7. Allowed supporters to donate.

Action : Provide mobile ways for supporters to engage as they go about their lives through their smartphones.

Derived from Rahaf Harfoush, Yes We Did

More Updates

The Six Types of Business Manifestos

Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste

March 27, 2025
The Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of manifestos. But which is the best way to design a

March 18, 2025
Best Life! How to Master the Art of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can you make this happen? ? We’ve all been there –

February 21, 2025

Every week earn MORE money from what you know

OVERVIEW

RESOURCES

About

WORK WITH GEOFF