Donate Now

18 Provide Portable Engagement

Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided the tools for supporters to engage where ever they were.

27 Social Media Lessons From Barack Obama's Presidential CampaignSmartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by 95,000 people in 33 days leading up to the election. It had almost as many features as the website. It provided:

  1. News
  2. RSS feeds of announcements and press releases
  3. Enabled supporters to call friends and connect like Facebook
  4. Allowed views of photos and videos
  5. Gave bite-size summaries of key campaign issues so supporters could use this in their daily discussions
  6. Gave a countdown to the election date
  7. Allowed supporters to donate.

Action : Provide mobile ways for supporters to engage as they go about their lives through their smartphones.

Derived from Rahaf Harfoush, Yes We Did

More Updates

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost

August 30, 2025
Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the

August 26, 2025
How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas

August 18, 2025