Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…
In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement, awareness, and the subtle ways expertise can both help us
If you’ve spent years building experience, you may have been in this situation. You’re putting in the effort, you’re doing the work, and you’re showing
Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a corporate anthropologist who has spent over 30 years observing how