Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign used comments to listen to their community.
One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign. Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.
26 Leverage Comments
Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign used comments to listen to their community.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.
Derived from Rahaf Harfoush, Yes We Did
More Updates
Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste
What’s the best way to write a design manifesto? Previously, I shared four types of manifestos. But which is the best way to design a
Is the art of Intentional Living the secret to your best life? And how can you make this happen? ? We’ve all been there –