26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used comments to listen to their community.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.

Derived from Rahaf Harfoush, Yes We Did

More Updates

You can't heal people with Dr Patterson Stark

You’d expect fifty years of experience to make a doctor more confident in his ability to heal people. Instead, it led Dr Patterson Stark to

July 8, 2026
The Waste Story with Philippe Guichard

For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place of a comic book. Since then, it is been a

June 29, 2026
A Different Way of Seeing with Philippe Guichard

A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we

June 24, 2026