26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used comments to listen to their community.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.

Derived from Rahaf Harfoush, Yes We Did

More Updates

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas