26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used comments to listen to their community.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.

Derived from Rahaf Harfoush, Yes We Did

More Updates

When Experience Misleads - On Experience with Mark Molony

In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement, awareness, and the subtle ways expertise can both help us

May 12, 2026
When Working Harder Stops Working

If you’ve spent years building experience, you may have been in this situation. You’re putting in the effort, you’re doing the work, and you’re showing

May 5, 2026
Why Experience Can Stop You Seeing Clearly with Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a corporate anthropologist who has spent over 30 years observing how

April 28, 2026