22 Provide Training

Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided multiple layers of training for supporters.

Training your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate conversations. For instance, Obama trained his supporters in how to respond to Clinton followers. In other words, teach your advocates how to defend your brand. This can be done through:

1. Step-by-step video tutorials
2. Downloadable guides
3. Other material accessible from your website, blog or iPhone app.

Action : Provide the resources for your supporters to contribute more powerfully.

Derived from Rahaf Harfoush, Yes We Did