Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think…   Book Rapper Brand Worship […]

We Blog 3: How to Make Money From Your Blog

Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. So how do you make money from your blog? Well, no one says you have to… but if you do here’s four strategies to consider: Blog-a-job Advertise Promote Direct sales   Book […]

Join the Microblog set – Start Tweetering, I just did…

In our previous RAP, We Blog, we looked at the whole blogging thing. As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs. The easiest way to describe this progression is to say: The web just got faster! Historically, this acceleration parallels […]

It’s a Short Stack to the top if you to rock Web2.0 style

In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business. In particular, the use of social media to promote and market yourself. There’s a great article on The Age website that captures this beautifully in the arena of music. The article […]

We Blog – RAP2 – The Blog Medium – Getting Great Results for Your Blog

Here’s our third slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “The Blog Medium”. The better we understand the Blog Medium, the better the more successful your blog will be. We look at six qualities of the Blog Medium: […]

We Blog – RAP1 – Why Blog? Why create your own Media Channel?

Here’s our second slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Why Blog?” Three main reasons for blogging: Self Expression Create Your Own Media Channel Connect to our Species Have a click through, it only take 4 minutes, and […]

We Blog – How to Create Your Own Media Channel

Too many words, too little time to read them all. Sound familiar? This blog has been guilty of a word-avalanche and it’s time to explore alternate fields. Here’s our first foray into alternate media, a slideshow… An introduction to We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging […]