Categories: Book Rapper

18 Provide Portable Engagement

Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided the tools for supporters to engage where ever they were.

Smartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by 95,000 people in 33 days leading up to the election. It had almost as many features as the website. It provided:

  1. News
  2. RSS feeds of announcements and press releases
  3. Enabled supporters to call friends and connect like Facebook
  4. Allowed views of photos and videos
  5. Gave bite-size summaries of key campaign issues so supporters could use this in their daily discussions
  6. Gave a countdown to the election date
  7. Allowed supporters to donate.

Action : Provide mobile ways for supporters to engage as they go about their lives through their smartphones.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

What is a Manifesto? 5 Everyday Manifesto Examples

What is a manifesto, and how can you use this in your daily life to…

2 days ago

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw,…

3 weeks ago

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

4 weeks ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

1 month ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

2 months ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

2 months ago