Here are ten personal mission statement examples from famous youtubers.
They each have millions of subscribers and billions of views.
And at the end I’ll share the secret formula they use so you can write your personal mission statement.
“To spread joy through baking and creativity.”
Rosanna Pansino is a baker. She delights her audience with fun and creative baking tutorials while fostering a sense of joy and positivity.
“Spread joy and inspire change.”
As a comedian, Lilly Singh aims to bring positivity and laughter to her audience while using her platform to address important social issues and inspire positive change.
“Do More.”
Casey Neistat is a filmmaker and vlogger. He often emphasizes the importance of taking action and pushing boundaries in pursuit of one’s goals.
“To make people laugh and feel accepted for who they are.”
Jenna Marbles is a comedian. She creates humorous content that resonates with her audience and promotes self-acceptance and authenticity.
“Entertain. Inspire. Make a difference.”
As one of the most popular YouTubers, PewDiePie aims to entertain his audience while also inspiring and positively impacting their lives through his content.
“To inspire greatness and unlock human potential.”
Lewis Howes is a former professional athlete turned author and podcaster. He aims to motivate others to pursue their passions, overcome obstacles, and achieve their goals.
“To inspire and empower through beauty, creativity, and entrepreneurship.”
Michelle Phan is a beauty YouTuber and entrepreneur. She aims to empower her audience to express themselves creatively while pursuing their entrepreneurial dreams.
“To help businesses grow through actionable marketing advice and insights.”
Neil Patel is a digital marketer and entrepreneur. She shares his expertise to assist businesses in improving their online presence and achieving growth.
“To empower men to become the strongest versions of themselves physically, mentally, and emotionally.”
Casey Zander is a fitness coach. He focuses on helping men improve their health, confidence, and overall quality of life.
“To celebrate individuality and empower through makeup.”
Nikkie Tutorials is a makeup artist and beauty YouTuber. She promotes self-expression and inclusivity through her makeup tutorials and beauty content.
Now for the secret formula to help you write your mission statement like a YouTube superstar so you can attract millions of subscribers and billions of views.
Seven out of ten of these personal mission statement examples follow the same formula. And there are two variations.
The key formula is this: What + How
It’s ‘Achieve this, through this’.
How simple is that? Achieve this through this.
And the first variation is to add your audience: Who + What + How.
It’s for these people – achieve this – through this.
The second variation is just one element: What.
What do you think? Is this the simplest and easiest way to write a personal mission statement?
My challenge for you is to spend the next five minutes writing down your mission statement. Use the simple formula of ‘What + How’. What will your audience achieve? And how will you make it happen?
For more inspiration to write your personal mission statement, check out these other posts:
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…
Are you pouring your expertise into your business, working harder every year… but still feel…
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…
Most experts struggle to monetize their expertise — not because they lack skill, but because…
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…
What began as one man’s personal manifesto went on to sell 25 million copies and…