Most personal brands fail.
Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities.
But here’s the twist: the problem isn’t your LinkedIn profile. And it’s not your elevator pitch.
The real reason your personal brand fails is because you’re missing this one thing—and once you add it, you’ll instantly stand out.
Your Personal Brand Mistake
I see this all the time: corporate professionals making the same personal brand mistakes with generic bios.
- “Results-driven leader.”
- “Passionate about excellence.”
- “Strategic thinker.”
Be honest—doesn’t that sound like everyone you’ve ever worked with?
This is vanilla branding. And vanilla attracts no one, because it speaks to everyone.
The Solution
The missing piece? Manifesto branding.
Not a mission statement. Not a tagline.
A manifesto is your personal declaration of what you stand for, what you’re fighting against, and who you’re fighting for.
It’s not marketing copy—it’s your line in the sand. And it’s the ultimate tool to bring authenticity into your brand.
Seth Godin Marketing
Here’s why this works: Seth Godin marketing!
In his book This is Marketing, Seth nailed this idea: great brands don’t try to reach everyone—they serve their smallest viable audience.
Your manifesto does exactly that. And Seth sums it up in this seven-word phrase:
“People like us do things like this.”
That’s the spark. It attracts your tribe and repels everyone else.
And yes, you actually want to repel the wrong people. Because clarity creates authenticity, and authenticity creates magnetism.
Virgin’s Manifesto Branding
Take Richard Branson. His brand wasn’t built on clichés like “better value” or “great service.”
His manifesto was: “Screw business as usual.”
That one declaration became the core of Virgin’s manifesto branding—it shaped airlines, music, and finance.
People who resonated with it leaned in. Everyone else? Ignored him.
That’s the power of combining a personal brand with a clear manifesto.
Your Action Steps
To avoid making these personal brand mistakes, here’s your challenge: Write your 2-sentence manifesto right now.
1 Sentence one: What are you fighting for?
Here’s my example: To monetize your expertise, you must start with your manifesto.
If you need some inspiration, watch the video below.
2 Sentence two: What are you fighting against?
Here’s my example: Stop being invisible and hiding your true value.
If you need inspiration for this, watch the video below.
3 Share Your 2-Sentence Brand Manifesto
Next, share your 2-sentence manifesto with your colleagues and clients to gain some feedback. If you’re not attracting some people AND repelling others, then you haven’t gone far enough. Take a stronger stance.
And now you’re set to launch an authentic personal brand and monetize your expertise.
More on How to Create Your Personal Brand Manifesto
For more on how to create your Brand Manifesto and claim your authentic Personal Brand, read these posts next:
- Ten of the Best YES Manifesto Examples – Read this for examples of what you’re fighting FOR.
- Ten of the Best NO Manifesto Examples – Read this for examples of what you’re fighting AGAINST.
- The Two Easiest Ways to Write a Personal Manifesto
