Categories: Book Rapper

Web Line 11: Five Steps to Building Your Network

Web Line 11: Five Steps to Building Your Network

Derived From
Chris Brogan and Julien Smith, Trust Agents

Previously
Web Line 10: The Almost Obvious Secret to Web Success

RAP5: Build Relationships
PROFIT
: The key to building powerful networks is to build relationships through being helpful. And, the wider your net the greater your opportunities.

Building Networks
Building powerful networks follows five steps that involve both online and offline efforts.

  1. Awareness : Increase your network strength and reach by leaving a trail of web evidence – comments, connections, blog posts, status messages…
  2. Attention : Attention is a scarce resource. Start with the online channels that appeal eg blog or tweet. And remember face-to-face meetups.
  3. Influence : Attract evangelists not customers. Build the relationship and the sale will occur soon enough. Links are 21st Century name-dropping.
  4. Reputation : Be aware of what people say when you’re gone. Your web debris is part of your reputation. There are no blind dates anymore.
  5. Authority : Become the one people think of when your category gets mentioned. When you offer opinions rather than facts the level of trust you engender is crucial to your authority. Build social proof through recommendations, testimonials, friends, links…

The New Rule

The old game was ruled by quid pro quo. I’ll give you something as long as I get something in return.

In the digital world, once a product is created, the cost of production and distribution is essentially zero via the web. This sets up new ways to work. In particular, share your best work freely and don’t ask for anything in return. In other words, if you can help enough people get what they want, they’ll think of you when opportunities arise.

Actions: Three Keys to Connecting
The key to building awareness and visibility is to connect with other people.
Here’s how:

  1. Touch Lightly : Make a comment, respond to a tweet and spread their word.
  2. Meet Them : Ideally meet them face-to-face.
  3. Keep in Touch : Sustain and enhance the relationship by keeping the conversation flowing.

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 week ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

3 weeks ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

4 weeks ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

1 month ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

2 months ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

2 months ago