Categories: Book Reviews

Twit Rapper: Obama Online

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways.

Obama Online

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media.

The three keys to leading with social media are:

  1. Design your campaign to spark the right actions
  2. Lead your supporters with direct conversations and
  3. Provide the tools to let your grassroots community create and share content.

Derived from Rahaf Harfoush’s Yes We Did.

 

 

 

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: Twit Rapper

Recent Posts

You Don’t Need a New Career. You Need a Name

Most smart professionals don’t need a new career. They need a name for the value…

4 days ago

Why Smart Professionals Can’t Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you…

1 week ago

Abandon Your 90-Day Goals – Create a 30-Year Manifesto

Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the…

2 weeks ago

Build a Brand Like Apple: How to Write a Powerful Manifesto

Apple didn’t just build products. They built a movement. And it all started with a…

4 weeks ago

What is a Manifesto? 5 Everyday Manifesto Examples

What is a manifesto, and how can you use this in your daily life to…

2 months ago

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw,…

3 months ago