What is the best way to organize how you do what you do so that you can earn a reasonable amount of money with the least amount of effort?
This revolves around these three questions…
Typically, the problem stems from copying someone else’s business model. We see someone else succeeding in a particular way and start doing the same.
[Tweet “Are you running uphill because you’re making the Great Business Model Mistake?”]
That might be a place to start but it’ll only work if you can test and analyse what that business model works for that person. Blind copying is like buying a lottery ticket – unless you’re really lucky it’s most likely you’ll use the wrong plan.
And, sooner rather than later, you’ll notice that you’re working really hard for very little reward.
A smarter strategy is to sit down and do some analysis around what your ideal business model might look like.
This is likely to result in an increase in your work satisfaction, an increase in your motivation and energy and an increase in the results you produce for your clients.
The same principles apply for professional service firms or consulting firms where there are groups of people. What is the unique set of skills, capabilities, aspirations, experiences and concerns that comprise your firm?
Then, what is the best way to deliver this value to our clients?
And, the really interesting thing is the rise of digital media, which creates a host of new opportunities by opening up global markets, breaking the ties that forced face-to-face interactions and allowing for new levels of automation. The mix of product and service offerings is now unlimited.
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