Tag: Structure

What Bruce Lee taught me about Experience

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated by what created a punch. At first, that sounds like a small shift. But, I don’t think it is. Traditional martial artists trained in techniques. They drilled the same punch […]

Why Selling Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I don’t like selling myself.” “Selling just doesn’t feel like me.” But most of the time, selling isn’t the real issue. ? Why Selling Feels Awkward I used to say exactly that. Not because I didn’t […]