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Ideas Architect Podcast

Speakers Business Models

What’s the single biggest issue facing the Professional Speaking industry? I think it is business models. And, the driver of this challenge is the same digital technology that is disrupting almost every industry. Traditionally, speakers stood in front of live audiences and strutted their stuff. Whilst that’s still a viable career path, my research suggests…

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Make Money From Speaking

Business Models for Speakers

Earlier this week I presented to National Speakers in Melbourne on the topic of Business Models for Speakers. I offered four key messages: What is a Business Model? – We discussed a simple definition of a business model that focuses on what and how you provide value to your customers. Romancing the Stage – Particularly…

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Helen Macdonald presenting at TEDx Melbourne

The Rise of Business Models

Do you have a business model? And, how would you know if it was the right one? I’ve been talking with people about business models lately because I’m preparing a presentation for National Speakers on the topic of ‘Business Models for Speakers.’ From this, I’m noticing the same question popping up: Are business models new?…

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