3 Simon Sinek: Start With Why

Our eighth post in a series counting down the 10 most influential books I’ve read this year – 2011. Simon Sinek, Start With Why, Portfolio by Penguin, London, 2009. Buy Start with Why on Amazon Simple and Profound This book is like Atul Gawande’s Checklist Manifesto – simple and profound. I’m a sucker for this! […]

Simon Sinek: Start With Why

Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon  

How to Inspire Your Customers To Buy

The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book […]