Why Your Offer Is a Translation Problem (Not Pricing)
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real issue. They don’t have an offer problem – they have a translation problem. They know what they do – they just haven’t worked out how to make it legible to […]
How to Create Your Signature System in 7 Steps
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]
Can a Book Summary Be Worth More than The Book?
I’ve been having some interesting conversations with people about books. Or more specifically, the value and pricing of books. All relative to ‘What’s Book Rapper worth?’ One the one hand we have the view that if the full book is say $20, then because the book summary is less than the full book it should […]