Obama Campaign

19 Enable Supporters to Interact

Part 19 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign let supporters organize themselves. The first…

14 years ago

18 Provide Portable Engagement

Part 18 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign provided the tools for supporters to…

14 years ago

17 Offer the Right Incentives

Part 17 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign enticed supporters with the things they…

14 years ago

16 Tap into the Existing

Part 16 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign was built on the shoulders of…

14 years ago

15 Go Neighbour To Neighbour

Part 15 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign used the phone as a crucial…

14 years ago

14 Mobilize Up Your Ladder

Part 14 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign created a ladder for supporters to…

14 years ago

13 Connect With Email

Part 13 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign relied upon Email's speed, currency and…

14 years ago

12 Lead by Example

Part 12 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s…

14 years ago

11 Create Meaningful Content

Part 11 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama micro-segmented his audience to create relevant content.…

14 years ago

10 Define the Conversation

Part 10 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama defined what to talk about, what not…

14 years ago