Design Advantage : The Secret to Creating Long-Term Value – 3

Design Advantage : The Secret to Creating Long-Term Value – 3Derived from Roger Martin’s The Design of BusinessRAP1 : The Business Paradox PROFITWhat’s the best way to create value for your organization?Surely, it’s to make the most of the opportunities right in front of us.That may work for a while.And at some point, you need […]

Design Advantage : The Secret to Creating Long-Term Value 2

Design Advantage : The Secret to Creating Long-Term Value 2 BR Review : The Design of Business Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Précis If you want short term results stick to your numbers that prove the past. If you want long […]

Design Advantage : The Secret to Creating Long-Term Value

A new Book Rapper issue…Design Advantage : The Secret to Creating Long-Term Value The Book Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Speed RAP The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries […]