Tag Archives | Decentralized

Five Key Elements to Decentralized Marketing

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being…

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Decentralized Marketing

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful,…

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Smart Growth: How to Multiply Your Customers

The Books Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Author’s Website 2: www.DamnIWish.com Speed RAP The key to multiplying your customers is to enable them to spread your word further, faster and freely. You can create…

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Decentralized Twitter sidesteps Central Control

The internet is decentralized. No one controls it.There is no centre. Previously, with centralized media whoever controlled it could decisively shape public opinion. All information has the potential to be propaganda. The key is not to give your opponent a chance to respond. Communist state-run, centrally controlled media was a key platform in managing their…

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