Twit Rapper: The Power of Decentralized Organisations
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Multiple Manifesto Layers: The Mozilla Case Study
Previously, we wrote about How to Write a Manifesto in Two Steps. This is the quickest and easiest way to write a manifesto. And, to get the maximum value from your manifesto you’ll need to take it a bit further and add a few extra layers. A great example of this is Mozilla’s Manifesto as […]
Five Key Elements to Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being […]
Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful, […]
Smart Growth: How to Multiply Your Customers
The Books Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Author’s Website 2: www.DamnIWish.com Speed RAP The key to multiplying your customers is to enable them to spread your word further, faster and freely. You can create […]
Decentralized Twitter sidesteps Central Control
The internet is decentralized. No one controls it.There is no centre. Previously, with centralized media whoever controlled it could decisively shape public opinion. All information has the potential to be propaganda. The key is not to give your opponent a chance to respond. Communist state-run, centrally controlled media was a key platform in managing their […]