Cult Following – Attract a Flood of Referrals
Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome to Episode 011 of the Ideas Architect Podcast. Our Topic: Cult Following Geoff McDonald shares his ideas about how to attract a cult following and build a brand built on referrals. This episode covers one […]
Brand Worship: How to Turn Your Customers into a Cult Following
Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think… Book Rapper Brand Worship […]