Two Essentials of the Ultimate Product Sales Video
If you had an information product that you wanted to sell online, how would you do that? To sell anything online you need a sales page with clear copy and powerful images. But is that enough? In today’s world, you also need a sales video. In this episode of how to make money from your […]
The Ultimate Guide to Creating Thought Leadership Content
We need more Thought Leadership Content While the world doesn’t need more content – we’re already drowning in it – we desperately need more thought leadership content We need people to make sense of the chaos, to provide clarity in our uncertain world and, most importantly, to present fresh possibilities and alternatives to the choices […]
Content Creation Canvas: Build Thought Leadership Attract New Clients
Thought Leaders earn money from their ideas. This means the most important part of your business is to create and share your IP and content to attract and keep clients. But what IP and content should you create? How should you create it? And where should you share and publish it? The Content Creation Canvas […]
The Most Important Thought Leadership Skills to Develop
Which thought leadership skills are the best to grow and develop? You want to earn money from what you know so you can be rewarded for your experience and expertise. But what’s stopping you or slowing you down is that you’re missing some of the essential skills to share your ideas in ways that people […]
Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]