Design Advantage : The Secret to Creating Long-Term Value 8

Design Advantage : The Secret to Creating Long-Term Value 8 Derived from: Roger Martin’s The Design of Business RAP6 : Building Within PROFIT : Adding Design Thinking to your organization is not like adding a coat of paint. It’s more like rebuilding a new house from the inside. It’s a cultural change that requires a […]

Design Advantage : The Secret to Creating Long-Term Value 7

Design Advantage : The Secret to Creating Long-Term Value 7 Derived from: Roger Martin’s The Design of Business RAP5 : The Reliability Bias PROFIT : Reliability, predictability and consistency are crucial for business. They enable us to make promises to our customers and deliver. They enable us to earn income to pay staff wages, overheads […]

Design Advantage : The Secret to Creating Long-Term Value 6

Design Advantage : The Secret to Creating Long-Term Value 6 Derived from: Roger Martin’s The Design of Business RAP4 : Design ThinkingPROFIT : Our usual logic frameworks follow the scientific traditions to determine what is true and what is false. Design Thinking takes a different course. It’s based upon what’s possible in the future and […]

Advantage : The Secret to Creating Long-Term Value 5

Design Advantage : The Secret to Creating Long-Term Value 5 Derived from: Roger Martin’s The Design of Business RAP3 : Opportunities PROFIT : The Knowledge Funnel highlights four distinct opportunities to design, re-invent, innovate and exploit your business. The opportunities we create will depend upon where we start, where we finish and where we re-visit. […]

Design Advantage : The Secret to Creating Long-Term Value 4

Design Advantage : The Secret to Creating Long-Term Value 4 Derived from: Roger Martin’s The Design of Business RAP2 : The Knowledge Funnel PROFIT : The key to Value Creation lies in our use of what we know and don’t know. If we don’t know how something works, we can’t exploit it. Roger Martin’s Knowledge […]

Design Advantage : The Secret to Creating Long-Term Value – 3

Design Advantage : The Secret to Creating Long-Term Value – 3Derived from Roger Martin’s The Design of BusinessRAP1 : The Business Paradox PROFITWhat’s the best way to create value for your organization?Surely, it’s to make the most of the opportunities right in front of us.That may work for a while.And at some point, you need […]

Design Advantage : The Secret to Creating Long-Term Value 2

Design Advantage : The Secret to Creating Long-Term Value 2 BR Review : The Design of Business Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Précis If you want short term results stick to your numbers that prove the past. If you want long […]

Design Advantage : The Secret to Creating Long-Term Value

A new Book Rapper issue…Design Advantage : The Secret to Creating Long-Term Value The Book Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Speed RAP The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries […]