Jeff Jarvis, What Would Google Do?
A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores… Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving! Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves. At a minimum, it’ll take a change in thinking to survive.
Google is successful because it thinks about the world differently. They think in tune with the current digital environment. Don’t try to copy their actions. Instead model their thinking. Google Think!
Google-ize yourself and your organization. Redefine what business you’re in and create an elegant design for fulfilling your outcome.
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…
If you want to move from corporate insider to industry icon, then you need to…
Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…
How do you monetize your expertise and turn decades of experience into a legacy and…
Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…
You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…