Categories: Book Rapper

Smart Growth: How to Multiply Your Customers

The Books

Derived from both…
Adam L Penenberg, Viral Loop
Book Website: www.viralloop.com
Author’s Website: www.penenberg.com

Andy Sernovitz, Word of Mouth Marketing
Book Website: www.WordOfMouthBook.com
Author’s Website: http://GasPedal.com
Author’s Website 2: www.DamnIWish.com

Speed RAP

The key to multiplying your customers is to enable them to spread your word further, faster and freely. You can create the product and then generate the buzz. However, you’re likely to get better results by designing the means to spreading your virus into your product design, your business process and your business model. Add the internet and digital technology and you have a perfect platform for creating exponential growth through viral loops and networks.

The Big Idea

The way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you. Change your mind and operations from centralized promotion to decentralized marketing.

Your Challenge

Decentralize your marketing approach, design a pass-it-on strategy and let it loose… I bet you can’t double your customer base inside six months! Prove me wrong…

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw,…

2 weeks ago

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

3 weeks ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

1 month ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

1 month ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

2 months ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

2 months ago