Sell Your Ideas: Six Success Principles for Giving Your Idea a Potent Twist
Welcome to Episode 021 of the Ideas Architect Podcast.
Geoff McDonald shares a Book Rapper recording from one of his favorite books.
In this episode Geoff takes the ideas from the brothers Chip and Dan Heath’s best selling book Made to Stick: Why Some Ideas Survive and Other Die. He raps the key ideas for you to devour in under 30 minutes.
The book Made to Stick boils down to a fundamental belief: We’re all selling something. And, that something is essentially an idea. So, how do you sell your ideas?
If you want, or expect, someone to want or buy your ideas you need to be willing to put in the effort to make it land and stick in the mind of your audience. Take the time to reverse-engineer every idea and give it a shockingly potent TWIST – The ‘Will It Stick’ Test.
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