Categories: Book Rapper

Promotion Goals, Prevention Goals

We are constantly living a life of balance to achieve the things we want and to avoid the things we don’t want. Sometimes this is determined by a preference for optimism or pessimism and at other times the situation in front of us dictates our choice. Here we look at the balance of promotion and prevention goals.

Promotion Goals

A ‘Promotion’ goal focuses on the gain you’ll achieve from fulfilling your outcome and taking advantage of opportunities. Secure that new job. Go for the win. Learn new things.

The ultimate reason to pursue promotion goals is to fill your life with positives like love, admiration, rewards and pleasure.

The driving motivation for promotion goals is the feeling of pleasure – of doing it because you can.

A preference for optimism will favour promotion goals. You’ll naturally pursue the things you want. This includes a desire to take risks and go for it.

Promotion is a great perspective when speed is important – simply focus on what you want to achieve.

[Tweet “When to use Promotion or Prevention Goals #goals via @bookrapper”]

Prevention Goals

A ‘Prevention’ goal focuses on the loss you would incur if you failed to take action. Keep your job. Keep the ball in play. Avoid looking stupid.

The ultimately reason to pursue prevention goals is to keep your life free of negatives like danger, guilt, punishment and pain.

The driving motivation for prevention goals is a feeling that you ought to. Your world will not be okay if you don’t.

A preference for pessimism will favour prevention goals. You’ll naturally take action to minimise loss and maintain safety – often with a conservative bias.

Prevention is also a great perspective to perform tasks that require accuracy – you don’t want to miss something do you?

[Tweet “Two Types of Goals: Prevent or Promote #goals via @bookrapper”]

Situation Rules!

Generally, your situation will determine your selection of either a promotion or prevention goal. Usually it’ll be clear you want one or the other. Notice if you constantly choose one viewpoint, you may be limiting your success.

This is an extract from the Book Rapper issue Victory: How to Fulfil Your Goals. It’s derived from Heidi Grant Halvorson’s book Succeed.

Previously:

 

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: goals

Recent Posts

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

3 days ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

1 week ago

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

2 weeks ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

3 weeks ago

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

1 month ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

1 month ago