Categories: Book Rapper

7 Measure Engagement

Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign focused on Activity and Engagement.

The transition point from your big picture vision and cause into action lives in the measures you make. Measure engagement not numbers or people. You’ll need to define how to measure this in your personal situation. Obama’s campaign created The Activity Index to measure activity individually and across supporter groups. Scores were given for key activities weighted toward offline activities. This turned the activity into a game and a friendly competition that kept people focussed and energised.
Once you’ve identified your critical measures turn them into a ritual. Obama translated fundraising into a thermometer graph on every personal page. They let supporters embed this on a personal webpage with a custom URL and they gave them tools for sharing and being public about their contribution.
Action : Define how to measure engagement and publicly display it for supporters to play the game with you.
Action : Provide the tools for actions to become rituals and regular practices.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 week ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 weeks ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

3 weeks ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

1 month ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

2 months ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

2 months ago