This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.
Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over…
In the Old Marketing, most products were average and success was given to those who advertised lots and got noticed. Today buying eyeballs to get noticed no longer works.
In the New Marketing the only way to get people talking about you is to be remarkable, unique, funky, quirky, engaging or compelling. You need a big idea and an outstanding product – one that stands out because it outstanding.
It’s time to stop advertising. Start creating through design and innovation. Stop trying to get people to talk about your product or service and start making it worth talking about.
Focus on design. Make your product faster, make it smaller, make it incredibly easy to use. Make life better for your customer.
Create your big idea and then devote your organisation to bringing this idea to life.
[Tweet “Old Marketing: improve a little, New: what’s the BIG idea? #marketingtrends”]
This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.
Where does intuition actually come from? And what does it feel like when you just…
Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else.…
Recently, I posted an article on LinkedIn, What an Assassin Taught Me About Experience. In…
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…
It takes years to become a master. But is the amount of time the crucial…
Sometimes other people can see something in us that we can't yet see ourselves. After…