What’s the Big Idea?

This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.

Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over…

In the Old Marketing, most products were average and success was given to those who advertised lots and got noticed. Today buying eyeballs to get noticed no longer works.

In the New Marketing the only way to get people talking about you is to be remarkable, unique, funky, quirky, engaging or compelling. You need a big idea and an outstanding product – one that stands out because it outstanding.

It’s time to stop advertising. Start creating through design and innovation. Stop trying to get people to talk about your product or service and start making it worth talking about.

Focus on design. Make your product faster, make it smaller, make it incredibly easy to use. Make life better for your customer.

Create your big idea and then devote your organisation to bringing this idea to life.

[Tweet “Old Marketing: improve a little, New: what’s the BIG idea? #marketingtrends”]

Source

This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.

• How to create your big idea – a slideshow
• How to create your big idea as a manifesto in two steps – podcast