Marketing Trends – Big Idea

What’s the Big Idea?

This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.

Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over…

In the Old Marketing, most products were average and success was given to those who advertised lots and got noticed. Today buying eyeballs to get noticed no longer works.

In the New Marketing the only way to get people talking about you is to be remarkable, unique, funky, quirky, engaging or compelling. You need a big idea and an outstanding product – one that stands out because it outstanding.

It’s time to stop advertising. Start creating through design and innovation. Stop trying to get people to talk about your product or service and start making it worth talking about.

Focus on design. Make your product faster, make it smaller, make it incredibly easy to use. Make life better for your customer.

Create your big idea and then devote your organisation to bringing this idea to life.

[Tweet “Old Marketing: improve a little, New: what’s the BIG idea? #marketingtrends”]

Source

This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.

 

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Four Thousand Weeks: Time and How to Use It

What if I told you that mastering time is a myth? That all the apps,…

1 day ago

Why Time Management is a Lie Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…

1 week ago

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision…

1 month ago

Unlock Success: 6 Types Business Manifestos You Must Know

Are you struggling with direction and clarity in your business? Without this, it’s easy to…

2 months ago

Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of…

3 months ago

Best Life! How To Master The Art Of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can…

3 months ago